For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.The unique visual and organizational style of the text clearly presents key information that draws. Buy Marketing 2nd edition (957) by Dhruv Grewal and Michael Levy for up to 90% off at Textbooks.com.
International Marketing: Asia Pacific Edition (Print) This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text.
Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.
Synopsis: This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor.
This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams.
Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience. About the Author: Dana-Nicoleta Lascu was recently named 2005-2006 Fulbright Chair in International Business.
Edition International Marketing Second Edition Review
Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. She has a Ph.D. In marketing from the University of South Carolina, a Master of International Management with concentrations in marketing and finance from the American Graduate School of International Management (Thunderbird), and a B.A.
In English and French from the University of Arizona. She has taught international marketing at the University of Richmond for more than a decade and has published her research in international marketing in journals such as International Marketing Review, International Business Review, European Journal of Marketing, Journal of Euromarketing, Journal of International Consumer Marketing, Journal of Teaching in International Business, and Multinational Business Review.
She has organized a number of international conferences and published related proceedings (among them, the 1996 World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development, 1997, in Romania) and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences. She is on the editorial board of a number of international marketing journals. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for International Aid. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals.
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